America’s Educational Toy of the Year Finalist 2025
Available at Nordstrom, Sharper Image & Your Favorite Toy Store Nationwide
Experience the joy of sound-rich, playful early language learning.
In your child’s hands. Interactive.
Not a screen in sight.
Debuting in English, Spanish, Mandarin Chinese, German and French
Real paper pages. Real voices. Real culture.
Every word spoken by native teachers and children, bringing language and culture straight to your child’s lap.
Easy. Playful. Effective.
Meet the first books that talk back.
TA-DA! All it
takes is a
finger’s touch.
No pen readers. No downloads. No fuss.
Just a child’s touch — and you hear the voices of classrooms worldwide, alongside sound & music by the world’s leading sound engineers.
The TA-DA! Collection.
From first playful words to 1,000 words of confidence.
Adventures (Ages 0–5)
Playful first words + songs
1000 (Talking) Word Books (Ages 3+)
Rockstar foundation, culture, games
The TA-DA! Difference
We’re Obsessed with Creating the Best.
Made with Real Classrooms
Made with students and their
teachers around the globe.
Real Paper. Real Value.
Touchpoints on real pages builds focus, calm, and fine motor strength + book love.
Legendary Sound & Music
Superior audio quality, sound + music brought to you by the leading recording engineers,
of all time.
Happy Children. Happy Parents & Teachers.
“You can’t call these sound books because they’re so much more.
You’ve created a new genre of book.”
-Scott Berkowitz, Mattel
But don’t just take our word for it…
For classrooms, speech, or therapy settings → Free lesson plans [here]. Need something custom? Email us and we’ll help.
What makes it work so well?
TA-DA! is backed by science, wrapped in play.
Research shows kids learn better and remember longer with paper, touch, and sound.
TA-DA! blends them all, making it easy for you, fun and meaningful learning for them.
Why Paper?
Touching real paper builds focus and fine motor skills—like tying shoes or stacking blocks. Unlike foil buttons, pressing paper requires intention. That ‘press with purpose’ activates memory, calm, and early writing pathways. We also remember better and longer when we touch real paper.
Why multi-sensory?
Brains light up when more than one sense is engaged. Seeing + hearing + touching triples retention compared to passive listening. That’s why kids learn faster when play involves their eyes, ears, and hands all at once.
Why screen-free?
Screens give kids quick hits, but not deep learning. Real books slow the brain down—improving focus, sleep, and comprehension. Screen-free play also protects eyesight, reduces overstimulation, and sparks imagination in ways digital can’t.
Bigger Than Bilingual, A Path to a Kinder World
Early exposure to different languages doesn’t just boost memory, focus, and brain health for life—it also opens hearts.
When children playfully explore new languages and cultures, they build bridges, grow awareness, and learn empathy. Every time they hear a real voice from around the world, they’re not only learning words—they’re learning to understand people.
It’s a simple start that can shape smarter, kinder, more connected kids—and that can change the world.
